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visibility and dissemination of project results

Marmaduke

Communication is one of the strategic objectives and is fully recognized as an independent policy by the European Commission. Consequently, disseminate and communicate project pieces of evidence, is essential to assure long-lasting life to the project and to produce a real impact once the project will be concluded. A comprehensive communication plan should define clear objectives (adapted to various relevant target audiences) and set out a description and timing for each activity. Summarizing, a good communication plan 1) starts at the outset of the action and continues throughout its entire lifetime, 2) is strategically planned, 3) identifies and sets clear communication objectives and 4) is targeted to a precise community. As an example, the actual project Marmaduke is involved, Sustainable Youth Work, dissemination is organised as follow. First, the layout of a website, where all the piece of information concerning the project are shared, and the design project logo, to give the project a precise brand. Going further, the implementation of a massive social media campaign, is necessary to penetrate a lager virtual market. This methodology is composed by the use of Facebook and Twitter. Moreover, stakeholders are involved using two main approaches. The first one, throughout the development of a newsletter, in which project progress is spread, while the second counts on a series of dissemination events, planned in each country during the entire life of the project.