It's not easy to draw attention of young people to educational activities. Especially, if you present them as such. Due to the fact that one of our activities is a theatrical representation of devils running down the streets with fire and fireworks(as a part of a parade during a local festivity) young people associate us with this colorful, exciting and a little bit crazy performance. Since we use fire and wear eye-catching clothes, young people are attracted to participating in it. Therefore, most of new members first think that they will simply play with fire and run through the streets. However, with the time, they discover other things we do, such as youth exchanges, supporting local initiatives, workshops for children, voluntary service. Few months before, they wouldn't imagin themselves doing voluntary work, but now they end up making positive change in the society. We think that youth organisations should create for themselves a fashionable/attractive image if they want young people to join!

Communication is one of the strategic objectives and is fully recognized as an independent policy by the European Commission. Consequently, disseminate and communicate project pieces of evidence, is essential to assure long-lasting life to the project and to produce a real impact once the project will be concluded. A comprehensive communication plan should define clear objectives (adapted to various relevant target audiences) and set out a description and timing for each activity. Summarizing, a good communication plan 1) starts at the outset of the action and continues throughout its entire lifetime, 2) is strategically planned, 3) identifies and sets clear communication objectives and 4) is targeted to a precise community. As an example, the actual project Marmaduke is involved, Sustainable Youth Work, dissemination is organised as follow. First, the layout of a website, where all the piece of information concerning the project are shared, and the design project logo, to give the project a precise brand. Going further, the implementation of a massive social media campaign, is necessary to penetrate a lager virtual market. This methodology is composed by the use of Facebook and Twitter. Moreover, stakeholders are involved using two main approaches. The first one, throughout the development of a newsletter, in which project progress is spread, while the second counts on a series of dissemination events, planned in each country during the entire life of the project.